Pricing

Labels are quoted. The platform has a price list.

Printed labels are quoted per job because substrate, application method, run length and threat model all change the answer. The software behind them starts free.

The plans

Start free. Scale when you're ready.

Volume is bought separately, so you are never pushed up a tier just to print more labels.

Starter
1,000 codes · 5 users
  • Basic analytics
  • Export: pdf
Contact us
Business
50,000 codes · 25 users
  • Advanced analytics
  • Export: pdf,svg,csv,zip
Contact us
Enterprise
Custom volume & pricing
  • Everything in lower tiers
  • Volume tailored to you
  • Priority support
Contact sales →
How it adds up

Three things you're billed on.

A plan is only one of them, which is why "500 codes" was never the whole offer.

Codes

Individual identities. One per physical unit.

  • Your plan grants an opening balance
  • Buy more in packs at your plan's rate
  • Never expire while the account is active
Packs from 200 to 5,000,000 codes

Records

What a code resolves to — a passport, warranty card, business card.

  • Simple links and text are always free
  • Richer content is charged by class
  • Shared by every code pointing at it
Basic Nominal Standard Compliance Simple links & text · free

Top-ups & add-ons

What you buy when you need more, without changing plan.

  • Charged at your plan's rate, whatever the quantity
  • Codes, scan content or account credit
  • DPP sections per month — two months free on annual
Opening balance — you pick the mix at signup
Authenticate every item · 5,000 codes Digital Product Passport · 500 codes · 120 records Redirect to a website · 4,500 codes · 25 records Warranty cards · 1,000 codes · 100 records

Where you are. Each region has its own price list — GBP in the UK, INR in India, USD everywhere else — set for local purchasing power rather than converted at today's rate. Your currency is fixed by the country you register from and stays fixed for the life of the account.

Labels are quoted per job. Any run length.

A hundred labels or several million — and the codes on them are included.